We are a family company of moms and dads, aunts and uncles, grandparents, step parents, foster parents, and padrinos. We love, eat, laugh, and play together, and we’re big believers in the power of joy. We also know that there is no greater joy than holding, dressing, bonding with, and cuddling a baby.  That’s why we’re in the industry of providing those things which help make babies’ and families’ lives more joyful.

Over two decades ago our founders realized that the one size fits all approach to diaper bags and parenting that so many industries were pushing just doesn’t work. We knew we could do so much better. Today, we’re the number one creators of crafty, fun, fashionable, and modern diaper bags, messenger diaper bag backpacks, mommy diaper bags, tactical diaper bags for dads, and unisex diaper bags for boys and girls, twins and triplets. Our bags are a portable changing station for baby all in one, featuring padded straps, padded changing mats, wipes pockets, stroller straps, padded electronics pockets, and so much more.  Modern, busy lives require the latest features for daddy and mommy diaper bags and baby travel bags to make life easier, and to let you transition seamlessly from work to play dates.

From diaper bag backpacks geared to make the lives of parents and caregivers simpler, we soon realized there was much we could do for babies as well! As our own children grew and played, we watched them explore the world through new eyes, learning as they touched, grabbed, ate, napped, and crawled. All of the snuggle lovey blankets, infant and toddler rompers, cotton baby socks, baby outfit accessories, waterproof snap bibs, and plush baby blankets that Baby Essentials crafts are made with not only the design of a nursery or parenting need in mind, but also for the enjoyment of the babies we make them for!

At Baby Essentials, we believe that happy babies equal happy parents. Parenting a baby is about life’s simple joys and experiences. If we wouldn’t use it, boast about it, let our children play with it, or dress them up in it, we wouldn’t offer it to you. It’s that simple. 

Our Baby Essentials are the must-have, can’t-live-without, look-how-cute items that parents and babies need most to be happy, productive, and healthy.  For over 20 years, we’ve drafted, crafted, and retailed modern diaper bag backpacks, adjustable and waterproof bibs, snuggle lovey blankets for babies, infant and toddler rompers, crib and nursery blankets, and more. Our products are for caregivers, newborns, toddlers, and every amazing age and stage in between. “More Than Just the Basics,” Baby Essentials are an essential part of every family.